Relax Gaming and PointsBet Partner to Boost Ontario iGaming

Relax Gaming has taken another significant step in expanding its presence in Ontario, Canada’s rapidly growing iGaming market, by partnering with leading Canadian operator PointsBet.

This collaboration aims to enhance PointsBet’s online casino portfolio with Relax Gaming’s renowned selection of high-quality slot titles and live dealer games.

The deal underscores both companies’ commitment to providing an elevated gaming experience for Ontario players and marks a milestone in Relax Gaming’s broader North American expansion strategy.

How Is PointsBet Expanding Its Casino Games in Ontario?

This partnership brings PointsBet’s casino offering to the next level by integrating a wide range of Relax Gaming’s content, including some of its most popular games, such as Money Train 2, Iron Bank, and Temple Tumble.

Known for its innovative approach to game development, Relax Gaming has created a strong foothold in the global iGaming scene with titles that engage a wide spectrum of players.

Scott Vanderwel, CEO of PointsBet Canada, expressed his enthusiasm about the collaboration, stating, “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform, and we are delighted to be able to provide more immersive experiences to our audiences”.

This partnership comes at a time when PointsBet continues to solidify its position as a top-tier operator in Ontario’s competitive iGaming market.

Known primarily as PointsBet Sportsbook, the operator has been increasingly focused on expanding its online casino segment.

With Relax Gaming’s content now part of its library, PointsBet can offer players an even broader selection of games, keeping them engaged with a diverse mix of slots, live dealer options, and other interactive entertainment.

What’s Driving Relax Gaming’s Expansion in North America?

Relax Gaming’s entry into the Ontario market dates back to March 2022, when the company became one of the first content providers to deliver games to the newly regulated iGaming sector.

Since then, Relax Gaming has made significant strides in the region, supplying over 120 games across various operators in Ontario. Its partnership with PointsBet marks another major achievement for the company as it continues to grow its influence in North America.

Martin Stålros, CEO of Relax Gaming, underscored the importance of the partnership, saying, “Since we launched in Ontario, we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio, which will engage its player base.”​

This collaboration is critical to Relax Gaming’s North American growth strategy. With Ontario’s regulated iGaming market seeing rapid growth, it offers a prime opportunity for gaming companies to expand their footprint and capture the attention of a broad player base. Relax Gaming has been quick to capitalize on this opportunity, and its content has already been well-received by local players.

By joining forces with PointsBet, Relax Gaming can further cement its status as a leading content provider in the region.

What Does the Relax Gaming Deal Mean for Ontario Players?

For Ontario players, the partnership brings a host of benefits. With the addition of Relax Gaming’s content, PointsBet users will now have access to a much more extensive selection of games, including a mix of visually captivating slots and engaging live dealer experiences.

Relax Gaming’s games are known for their high production quality, innovative features, and broad appeal, making them a valuable addition to PointsBet’s casino library.

The partnership also highlights the importance of responsible gaming. Both PointsBet and Relax Gaming are committed to ensuring a safe and secure gaming environment for all players.

PointsBet, in particular, has been praised for its technology-first approach, which allows it to maintain greater control over its platform and deliver a seamless, user-friendly experience. The company also prioritizes responsible gaming practices, which align with the regulations set by the Alcohol and Gaming Commission of Ontario (AGCO).

How Will This Partnership Impact Ontario’s iGaming Market?

Ontario’s iGaming market has quickly become one of North America’s most competitive and dynamic sectors. Since the market’s regulation in April 2022, there has been a surge of activity from local and international operators seeking to capture a share of the growing player base.

The Alcohol and Gaming Commission of Ontario has played a pivotal role in ensuring that the market remains fair, safe, and engaging for players, with stringent regulations to uphold responsible gaming practices.

This partnership between Relax Gaming and PointsBet is expected to significantly shape the future of iGaming in Ontario.

As competition continues to intensify, operators are increasingly turning to innovative content providers like Relax Gaming to help differentiate their offerings and deliver engaging experiences to players.

As Ontario’s iGaming market continues to evolve, collaborations between PointsBet and Relax Gaming will become more common.

Players are increasingly seeking diverse and high-quality content, and partnerships between operators and content providers will be crucial in meeting these demands.

With this strategic partnership, Relax Gaming and PointsBet are poised to capture the attention of Ontario’s growing player base and remain key players in the region’s burgeoning iGaming industry.